Digital Presence & Web Design:
Your Vision, Optimized
Establishing your brand online shouldn't be a headache. At Dyer Concepts, I bridge the gap between "having a website" and having a coherent online identity that actually attracts and engages your customers. I combine creative web design with a Master Black Belt strategic mindset to ensure your digital presence is efficient, professional, and built for growth.
A Strategic Approach to Local Visibility
Most people find businesses through search. If your information is incorrect or your profile is empty, you are losing money. I take the complexity out of local SEO by managing the heavy lifting for you.
Google Business Profile Management
Your Google Business Profile (GBP) is often the first thing a customer sees. I ensure it makes a professional impact through:
Account Setup & Verification: Claiming your profile and navigating Google's verification process (postcard, phone, or email) to ensure secure access.
SEO-Friendly Descriptions: Writing custom, keyword-optimized descriptions featuring the top search terms for your specific industry.
Service & Category Optimization: Deep research to select the subcategories that maximize your visibility.
Review Assistance: Providing you with a guide and templates to encourage customers to leave 5-star reviews and setting up notifications so you can respond promptly.
Professional Squarespace Web Design
Your website is your brand's home base. I build interactive, mobile-responsive Squarespace sites that don't just look stunning—they work.
Mobile-Responsive Design: Every site is built to look and function perfectly on smartphones, tablets, and desktops.
Custom Brand Integration: I don't just swap templates; I customize layouts to match your logo, brand colors, and unique vision.
Content Strategy: I help you organize your page structure, from "About Us" and "Services" to project galleries and FAQs.
E-Commerce Capabilities: For businesses ready to sell, I integrate robust payment gateways (Stripe, PayPal) and manage up to 25 products to launch your online store.
Cohesive Social Branding
A digital presence is more than a website; it's a consistent experience across the web. Using your logo and business goals, I design:
Custom Banners: Branded headers for Facebook, LinkedIn, and other platforms.
Optimized Bios: Consistent, professional messaging that tells your story the same way, everywhere.
Why Partner with Dyer Concepts?
I bring a unique combination of academic qualifications and operational excellence to every project. My goal is to help small business owners get "off the couch and off the payroll" of others and into their own successful brand.
01: MBA Expertise
I apply dual concentrations in Marketing and Project Management to your digital strategy.
02: Six Sigma Methodology
I build sites and profiles with a focus on process improvement and streamlining customer interactions.
03: Personalized Service
You aren't a ticket number; you are a partner. I listen to your goals and ensure your message shines through every pixel.
Why Squarespace? Ownership and Simplicity Without the "IT Nerd" Tax
At Dyer Concepts, my goal is to empower you to run your own business, not keep you locked into a high-cost, "big-time" marketing contract forever. I build on Squarespace because it is the most user-friendly, professional, and cost-effective platform for the modern entrepreneur.
Choose Your Growth Tier
Local Visibility Foundation
$900
Focuses on Google Business Profile, SEO optimization, and social media branding.
Professional Brand Ecosystem
$2,500
Includes the full foundation plus a professional 10-page Squarespace website.
Elite Growth Engine
$4,500
Adds e-commerce capabilities, advanced competitive audits, and monthly performance analytics.
Let's Make Your Ideas Happen!
Ready to take your business online without the headache? Whether you need a strategic consulting session or a full website launch, I am here to bring your vision to life.